Promotional Products - A cost or a benefit?

In March 2009 Transworld Incentive Gifts begins it’s 30th year in the promotional gift industry. Obviously,in more than a quarter of a century, we have seen many changes from the advent of the fax machine and the invention of the internet to the present day where  communication throughout the world is simple and immediate.

With longevity comes experience and the company has successfully negotiated two previous major recessions during the 1980’s & 1990’s emerging stronger and much wiser on both occasions.

Obviously an important factor in this is the fact that promotional products offer an opportunity to target specific customers or prospects with an advertising message that not only lasts for weeks, months even years but also provides additional benefits such as functionality, goodwill and a usefulness that no other form of promotion or advertising can offer.

Promotional products put your message in the hands, on the desk, in the pocket or on the wall of decision makers, purchasers, support staff or prospects ensuring that your company name and services are continually at the forefront for those people responsible for placing the business you need to grow and prosper.

Since the 1960’s the promotional gift industry has grown steadily in the UK  into the £1billion industry it is today. From the most inexpensive pen to clothing bearing the logo of world famous brands, promotional products carry your message in a way that other forms of advertising are unable to replicate.

Henry Ford once said “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”.

Well if he had lived in an era where promotional products were widely used he would never have said that because promotional products allow you to be much more concentrated and direct.

The recession of 2009 will cause markets to retract and force purchasers to look even more closely at the cost effectiveness of the products and services they require.

Transworld Incentive Gifts are confident that promotional products will continue to be a widely used advertising medium and will play a major role in assisting our clients to come through the difficult times in order to be able to enjoy the obvious good times that lay ahead.

You can be confident that our sales team have the expertise to assist you in choosing the best promotional gift whether it be for an exhibition, seminar, new product launch, as a staff incentive or just a “thank you” for the business.

We believe 100% in the power of promotional products and look forward to being of service to you very soon.